For those who are interested, here are the latest releases about NBCC's "Breast Cancer Deadline 2020" campaign. The first is a blueprint for what will happen, and the second is the 2nd annual report of what has happened so far. The blueprint is a quick read. The report is an interesting read, but not quick. If you're short of time, just read the executive summary (pages 6-14).
If you heard about this back in 2010 and asked yourself "what's the point of just setting a deadline?", these two documents tell you that NBCC is not just saying "someone should do this". They are saying HOW to do it, and are actively working to speed progress toward the identified strategic goals.