|
...and one more thing. This site puts down Cause-related marketing as a way for companies to gain publicity while donating a little to causes like bc. As a former fundraiser I can tell you that cause marketing IS huge. And fundraisers couldn't do without it. Prior to its creation, a fundraiser had to send out thousands of letters, for example, with that related cost to receive even half the amount one company can give through cause marketing.
I personally don't believe a company is bad because they a)choose a cause they believe in, b)are raising awareness of both their company and the organization through its campaign, and c) oh, hell, I don't remember since I'm typing so fast.
Is the fundraising world perfect? No. Is the research world perfect? Not at all. Are awareness campaigns like the one shown bad? We'll see. It will be interesting to see what donations do this October.
Love and light,
Lisa
|