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Sadly it is likely that the only way for this decision to be changed will be either for some clinical trial to come out which shows this drug to be so effective that it simply cannot be ignored, or someone will have to require the drug on advice from their oncologist and have their local Primary Care Trust (PCT) refuse it and then take them to court (just like Ann Marie Rogers did for Herceptin).
What might just make it a news worthy item in papers and TV is that just about every BC patient here in the UK to write to the TV companies and newspapers to highlight the issue of Tyverb (as it seems to be more commonly called here). Also if every BC patient wrote to their MP it might also just have some effect (although I dont have great hopes for UK MPs doing anything as the percentage of population involved is not big enough to make them fear losing their seats).
If there was a forum like this here in the UK to which the UK BC patients subscribed then there might be a body of opinion which might just be listened to here.
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