Rural women seek breast cancer screenings for the good of their families
 

A new study published in the Journal of Consumer Affairs finds that women from rural populations are motivated to seek breast cancer prevention screenings primarily out of concern for the long-term well being of their families. The study shows that by appealing to their strength as caretakers doctors can encourage their rural patients to perform breast health self-examinations, get mammograms, and to talk with doctors about their breast health.

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