'Cause Marketing' Blurs Line Between Product, Cause, Columnist Writes
 

The current trend of "pinkwashing" -- applying the color pink to products "in the name of raising money and steering women toward the radiologist's office" -- for Breast Cancer Awareness month "does seem to get broader and cheerier each year," Boston Globe columnist Joanna Weiss writes, noting, "We have consumer products marked with pink ribbons and the sometimes-vague promise ...

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