Lee National Denim Day event raises $4-$5 million fund for breast cancer

[News]

It didn't matter if they were faded, straight leg, boot cut or distressed; hundreds of thousands of people put on jeans with Felicity Huffman to celebrate Lee National Denim Day. The event has become one of the largest single-day fundraisers for breast cancer, and through $5 donations, has raised an estimated $4-$5 million for the Women's Cancer Programs of the Entertainment Industry Foundation (EIF), bringing the 15-year total to nearly $85 million.

More... (http://www.news-medical.net/news/20101008/Lee-National-Denim-Day-event-raises-244-245-million-fund-for-breast-cancer.aspx)