The National Trauma Institute (NTI), a non-profit organization dedicated to funding trauma research in the United States, launched a powerful awareness and giving campaign in the heart of New York City today. While the images in the 15-second message may disturb some, trauma surgeon and NTI chairperson Dr. Timothy Fabian said, "We can't ignore the bloody truth—traumatic injury kills more than 170,000 people each year, not counting our soldiers overseas. Action is needed."
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