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chrisy · 10-18-2007, 03:12 PM

Well, I'll go against the tide a little bit. I think the labels and marketing are tacky and could easily be offensive, and in reading the comments on the link to the site, it sounds like an even worse insult is it's not REALLY GOOD wine.

However, the owner of this winery clearly understands the seriousness and devastation this disease can cause - having lost his wife of 48 years to breast cancer. I guess if you are a winemaker and you want to raise funds to eradicate the disease that just took the love of your life, maybe it's not out of line to try and leverage the business you know.

I think the motivation is good - some may (and do) disagree with the specifics of the program.

On the whole, tho, I am much more annoyed by over the top breast cancer bandwagonning (is that a word?) done by companies all over the place in October who donate a tiny tiny % to solve the problem, and are mainly in it for the marketing opportunity of being "pink"

I do agree, tho, where's the "balls out bordeaux"?

10-18-2007, 03:12 PM	#6
chrisy Senior Member Join Date: Sep 2005 Location: Central Coast, CA Posts: 3,207	Well, I'll go against the tide a little bit. I think the labels and marketing are tacky and could easily be offensive, and in reading the comments on the link to the site, it sounds like an even worse insult is it's not REALLY GOOD wine. However, the owner of this winery clearly understands the seriousness and devastation this disease can cause - having lost his wife of 48 years to breast cancer. I guess if you are a winemaker and you want to raise funds to eradicate the disease that just took the love of your life, maybe it's not out of line to try and leverage the business you know. I think the motivation is good - some may (and do) disagree with the specifics of the program. On the whole, tho, I am much more annoyed by over the top breast cancer bandwagonning (is that a word?) done by companies all over the place in October who donate a tiny tiny % to solve the problem, and are mainly in it for the marketing opportunity of being "pink" I do agree, tho, where's the "balls out bordeaux"? __________________ Chris in Scotts Valley June 2002 extensive hi grade DCIS (pre-cancer-stage 0, clean sentinal node) Mastectomy/implant - no chemo, rads. "cured?" 9/2004 Diag: Stage IV extensive liver mets (!) ER/PR- Her2+++ 10/04-3/05 Weekly Taxol/Carboplatin/Herceptin , complete response! 04/05 - 4/07 Herception every 3 wks, Continue NED 04/07 - recurrence to liver - 2 spots, starting tykerb/avastin trial 06/07 8/07 10/07 Scans show stable, continue on Tykerb/Avastin 01/08 Progression in liver 02/08 Begin (TDM1) trial 08/08 NED! It's Working! Continue on TDM1 02/09 Continue NED 02/10 Continue NED. 5/10 9/10 Scans NED 10/10 Scans NED 12/10 Scans not clear....4/11 Scans suggest progression 6/11 progression confirmed in liver 07/11 - 11/11 Herceptin/Xeloda -not working:( 12/11 Begin MM302 Phase I trial - bust:( 03/12 3rd times the charm? AKT trial 5/12 Scan shows reduction! 7/12 More reduction!!!! 8/12 Whoops...progression...trying for Perjeta/Herceptin (plus some more nasty chemo!) 9/12 Start Perjeta/Herceptin, chemo on hold due to infection/wound in leg, added on cycle 2 &3 11/12 Poops! progression in liver, Stop Perjeta/Taxo/Herc 11/12 Navelbine/Herce[ptin - try for a 3 cycles, no go. 2/13 Gemzar/Carbo/Herceptin - no go. 3/13 TACE procedure