[alicem]

I agree with the October Pink Overload. I think the only time I purchased something through this kind of a campaign was when I really needed some batteries - in October. At the store, I had a choice between pink packaging and non-pink. I chose pink. Perhaps at least 1 penny went to breast cancer, maybe more, who knows. I will not buy into the typical pink marketing buzz unless I would make that purchase anyway.

I am proud to say that one my local Breast Cancer non-profits has come up with a unique way to combat this. They are encouraging everyone to give locally to them, instead of buying pink backpacks, perfume, etc. Here is the link to their campaign, "LOCALLY PINK":

http://www.bcrc.org/events/locally-pink-/

This organization, The Breast Cancer Resource Center, provided me with my own Patient Navigator as I walked my cancer path. They had a library full of resources so I didn't have to break the bank at the local book store. They have support groups for everyone from people like me to caregivers, to young women (Pink Ribbon Cowgirls), and even Stage IV (the IV League). While they are not doing anything towards finding a cure (although they send reps to the SABCS every year to be up on the newest and latest), they are doing things to make a difference in those dealing with the disease right now. I love them!!!!

Perhaps some of you have similar organizations in your community that could adopt a similar program. We need to spread the word to those inclined to "do something" to look to their local community instead of Corporate America.