Popular health campaigns aren’t always the most productive, says new study
 

Researchers have found that just because a public health campaign is popular among the digital community, it doesn’t mean it will produce gains in healthy behavior. This study, published in Lancet Oncology, concludes that in addition to attractive slogans or easy-to-understand captions and images, the relevance of the focused health issue to the target audience and to current guidelines may guide audience behavior.

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